BACK TO PROJECTS

BACK TO PROJECTS

DUTA VILLA:

THE SALES GALLERY

DUTA VILLA:

THE SALES GALLERY

Project Sales Gallery
388 sqft
Setia Alam Welcome Centre
Completed Dec 2022

The design ethos resonates with a discerning audience, evoking an emotive response to its spatial poetry. The brilliance lies in the bespoke integration of materials, its interplay with light, and the resultant orchestration of a sensorial journey. This originality manifests as an architectural reverie, an homage to the pioneering spirit that defies the commonplace, redefining spaces as immersive works of art.

Duta Villa Setia Alam, nestled atop an exclusive hillside, offers a collection of resort-inspired residences that embrace the lush natural surroundings through a contemporary lens. This visionary approach seamlessly integrates residents with nature, culminating in a permeable lifestyle. Our goal for the Duta Villa Sales Gallery is to epitomise this concept, evoking the ambiance of a coastal retreat; all within a mere space of 957 sqft.

Bringing forth a profound sense of tranquility, our design principles revolve around ‘less is more,’ ‘continuity,’ and ‘storytelling.’ A masterful blend of materials and patterns, thoughtfully juxtaposed, conjures a mesmerising spatial experience, exuding a sense of ease and relaxation. Through the interplay of materials and light, the sales gallery effortlessly transforms into a beachfront oasis—a compelling semblance for those seeking respite from the city’s relentless pace.

Upon entry, a strategically placed bench-cum-bar seating area invites guests to engage with the showcased product. Positioned near the café, this layout allows staff to serve refreshments to customers with ease. The TV backdrop, a semblance of Andalucia sand clay blocks crafted by wood, ingeniously conceals wiring while serving as a focal point for promotional content. Open display shelves, mimicking concrete, align seamlessly with the natural villa ambiance. On the opposite side, a scale model and bathtub stand as informative visual aids. A fluted glass panel and surrounding pebbles create a tranquil setting, while potted plants at the rear infuse a tropical atmosphere.

The design of Duta Villa Sales Gallery was meticulously crafted to teleport visitors into a conceptual coastal resort ambiance. By incorporating elements such as semi-sheer white curtains, bamboo accents, and terrazzo seating, the space exudes a serene and luxurious atmosphere. This immersive environment enables potential buyers to vividly envision the premium terraced units. The strategic placement of functional elements, like the bench-cumbar seating and open display shelves, enhances customer engagement and convenience. The fluted glass panel and pebbles surrounding the bathtub evoke a tranquil waterfall, further emphasising the resort theme. This thoughtfully designed space not only elevates the customer’s experience but also fosters a deeper connection with the property. It allows for a seamless transition from urban life to a serene coastal escape, offering a tangible preview of the Duta Villa’s promised lifestyle. In essence, the design redefines the sales gallery experience, setting a new standard for immersive property showcases.